Not each present is a winner, and as soon as the vacations wind down, return traces begin to replenish. Whether or not it is a sweater two sizes too large or tech gear they already personal, many Individuals are spending the brand new 12 months buying and selling of their misfires.
To know how buyers are dealing with undesirable presents this season, CouponFollow surveyed 1,000 U.S. adults. The outcomes reveal what’s being returned, who’s doing the returning, and which retailers make the method best.
Key Takeaways
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Individuals have returned a mean of two presents from this previous vacation season to date.
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The common worth of post-holiday present returns is $143.
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22% of Individuals have already returned undesirable vacation presents, and 10% are planning to.
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Clothes and accessories high the listing of essentially the most returned present classes, adopted by electronics and devices.
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Gen Z is the more than likely era to maintain an undesirable merchandise simply to keep away from the trouble of returning it (82%).
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45% of shoppers stated Amazon has the most effective return coverage, adopted by Goal (20%) and Walmart (17%).
What Folks Are Returning, and Why
The vacations could also be over, however the decision-making is not. As buyers sift by means of their hauls, some presents simply aren’t making the reduce. Preferences, practicality, and plain previous mismatch are sending gadgets straight again to the shop.
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Individuals have returned a mean of two presents from this previous vacation season, for a mean worth of $143.
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Greater than 1 in 5 Individuals (22%) have already returned undesirable vacation presents.
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1 in 10 are planning to return undesirable vacation presents.
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Essentially the most generally returned gadgets by class are clothes/equipment, electronics/devices, and toys/video games.
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Gen Z is the more than likely era to maintain an undesirable merchandise simply to keep away from the trouble of returning it (82%).
The Retailers Successful at Returns
Some shops make returns painless, whereas others make you’re employed for it. With comfort high of thoughts, buyers are gravitating towards retailers with versatile insurance policies and simple processes, and it is clear who’s main the pack.
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45% of shoppers say Amazon has the most effective return coverage.
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57% have regifted an undesirable present as a substitute of returning it.
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1 in 3 say the retailer’s return coverage is essential when deciding the place to purchase vacation presents.
Sensible Returns, Smarter Procuring
Returning vacation presents is probably not enjoyable, but it surely’s develop into a part of the trendy purchasing cycle. Whether or not you are swapping out a miss or regifting with function, there isn’t any disgrace in taking advantage of what you’ve got received. As return insurance policies proceed to form the place and the way individuals store, understanding the simplest paths to refunds or retailer credit score is simply one other option to store smarter.
Methodology
We surveyed 1,000 Individuals to discover their vacation present return habits. Of the respondents, 20% had been Gen Z, 47% had been millennials, 23% had been Gen X, and 11% had been child boomers. Percentages might not complete 100% on account of rounding or not all solutions being proven. The survey was performed on January 15, 2026.
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